storyboard:

Fatshion Bloggers Make Plus-Size Chic

This story was produced in partnership with The Daily Beast.

Short of having a bucket of blood dumped over your head at prom, few things compare to the humiliation of being the only customer browsing the racks of an overpriced lingerie store and hearing the painfully chic saleswoman — who’d begrudgingly buzzed you in — loudly proclaim, “I wish people would realize we don’t stock sizes larger than a medium.”

Anyone who’s ever attempted to shop at a schmancy boutique in a body that’s larger than a size 10 already knows that buying big-girl garb requires a skin that’s nearly as thick as your waistline. Fat-loathing is the last acceptable prejudice, and nowhere is that more pronounced than in the world of fashion.

“I have a genuine hatred reserved for cut-out shoulders, drawstring waists, loud prints, cargo pants, waterfall cardigans and hanky hems,” says 28-year-old British blogger Lauren Ding. “It’s so difficult to find something that is not only my style, but that fits well.”

Which may account for the recent explosion of so-called “fatshion” blogging — the tag used by hordes of plus-size bloggers who are melding the two worlds. Until recently, fashion blogging had been the domain of straight-sized women. But sick of being ignored by fashion mags and relegated to sack dresses with screeching prints, a growing number of women — unapologetically plump, and tired of being treated like third-class citizens — are taking their musings online. They post OOTDs (outfits of the day) and ruminate on body positivity. Many of them, as a backdrop to skinny models storming the runways of New York Fashion Week, have started calling this month “Fatshion February” — and are blogging aggressively in its honor.

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